Do you own your law firm?

Want to get more TIME back... while you make MORE MONEY?

If you have just five hours per month and already spend $1,000 per month on your marketing (or are willing to start doing so), you can 5X the value of every dollar you spend!


The Fastest Way to Get More HIGH-PROFIT Clients... Proven and GUARANTEED

There has NEVER been a better time to HIT THE GAS on growing your law firm.

How can I say that when...

there have never been more lawyers actively practicing...

the "800-pound gorillas" spend tens or hundreds of thousands per month to beat you...

and economic uncertainty feels like a constant?

Because right now...

I am producing high-profit, low-maintenance law firms... breaking the seven-figure barrier... and beating the gorillas at their own game in 400+ practices just like yours! (And we have over 1,000 other firms who we have worked with before today as well.)

The truth is...

Growing a great law firm is NOT about being a good lawyer.

WAIT!

Before you walk away...

Being a good lawyer is the ante to play the game. My hope (and expectation) is you have the law part covered. You treat your clients well, provide good service, and create great outcomes for those who hire you.

If you don't... go away. I am only interested in working with good lawyers! (Plus, if you do what I say, you WILL GET CLIENTS... and if you are bad at the lawyering part, you will only create yourself a world of problems and complications!)

Growing a great law firm is about...

growing the business.

For many lawyers, "business" is an icky word. You don't want to think of our noble profession as being the same as the restaurant down the street or a multi-national corporation.

But if you're here...

It's too late!

You are a law firm owner... you are a BUSINESS owner.

Which is great news!

Because the #1 WEALTH VEHICLE for hard-working Americans like you is owning your business! And you get to own a business while helping people deal with serious legal issues - yes, business and serving others are 100% compatible ideas. And yes, you are allowed to make a bunch of money while doing so... without feeling guilty!

What Do High-Profit Law Firm Owners and Bruce Springsteen Have in Common?

How much time do you think Mr. "Born in the USA" spends performing every week?

Even on his most demanding schedule, Bruce won't be hitting the notes for more than 10 hours per week.

This time pales in comparison to the time he puts into managing all the other aspects of his enterprise. He's meeting with managers, developing his next tour, negotiating deals, and tending to his other investments.

How about Gene Simmons?

Or Mick Jagger?

Taylor Swift?

All of these musicians have exceptional longevity, huge audiences, and... BIG PROFIT.

The other secret behind their success is...

They know the business side is just as important, if not more important, than the artistry.

Here's the thing...

If you want to perform for an audience, you need to attract and maintain an audience. Does this happen through talent alone?

NOPE!

Are there better singers than Bruce? Gene, Mick, and Taylor?

Absolutely, yes.

Many will end up as one-hit wonders, local buskers, and cruise ship opening acts.

The greats understand the need to always seek out an audience...

to cultivate relationships...

and be extremely interesting to the right group of people.

This is the secret behind the successes of our members...

They understand...

How to Unlock Your TRUE Value (and Make Way More Money)

When was the last time you confidently said NO to a new client?

How about saying no to dozens of prospects every month?

This system empowers you to get the PICK OF THE LITTER in clients...

Our member firms regularly...

  • Turn away negative energy clients (bad for staff and your mental health)...
  • Drive the average case value up by 78% or more (without changing the contingency fee agreement)
  • Double, triple, and even quadruple their prices with no drop-off in new signings (or cut new clients in half while increasing revenue and adding pure profit)...
  • Literally need to shut off their marketing because they are getting "too many clients" (which they can turn back on at will)...
  • Hit a BEST MONTH EVER in new client intake within three to six months...
  • And achieve a BEST YEAR EVER in revenue!

Imagine never dealing with a "problem client" again... it is 100% possible. Not just possible but well within reach. You will be shocked at the transformation you experience when your marketing is humming and the clients are coming in at record pace...

It's not just about getting more clients!

The shocking part is what happens in the process of growing the firm...

Members report greater confidence...

Happier marriages...

More time on vacation...

Better relationships with their kids...

Weight loss with finally having time to focus on personal health...

Dramatically less stress...

Newfound financial freedom...

Respect of your peers...

Seeing and realizing a very bright and exciting future...

and more intangible benefits to go with the dollars in your pocket!

"My year-to-date revenue went up 41% over the previous year."

- Joel Beck (Estate Planning, Florida)

"My yearly revenue increased 60% while I am working less than ever before."

- Wayne Holcomb (Family Law, Virginia)

"I take time off whenever I want and am always home for family dinner."

- Stacey Barrus (Personal Injury, Texas)

Most of us have two lives. The life we live and the unlived life within us. Between the two stands Resistance...

— Steven Pressfield, The War of Art

I Think I'm a Lot Like You...

I wasn't always the guy teaching thousands of law firm owners how to create high-profit, low-maintenance practices...

It wasn't all that long ago that I was trying to figure this out for myself!

Truth is, I wasn't a "natural marketer." I was introverted and stuck in the idea that simply being better at the lawyering part would mean clients would be in endless supply. There was even a time when I tried to just hire a bunch of lawyers and make them generate business for me... nearly going bankrupt in the process! I always thought there must be a better way, but I wasn't sure what it could be.

So I know what it's like...

to want the phone to ring more.

And here's what no one else will say...

Even when times are good, you still wonder, "Will the phone keep ringing?"

Here's what I can tell you TODAY...

I no longer worry about the phone ringing and signing new clients.

For my firm, this is a solved problem.

Now, we don't rest on our laurels. We know competitors, including the new Morgan and Morgan branch launched near us, would love to take our position in the market.

However...

I don't worry, because my marketing plan keeps working.

These days, I add innovations, ideas, and upgrades to the plan, but the core plan remains the same.

For 9 out of 10 lawyers, this is the dream...

I can show you how to LIVE IT.

Want to "Steal" My Marketing Plan?

This one map has been worth untold millions of dollars to our members, but I’m sharing it with you because it opens up an untapped gold mine of new clients for you. It solves one of the major problems with nearly all law firm marketing: your current marketing is too far away from your best potential clients... and may even be driving them to competitors!

What do I mean by “far away from them?”

Look at the very beginning of my map... “Awareness of the Problem” and “Search for Resources.” These are gargantuan OPPORTUNITIES for you. Even the “Referral/Website” space is shockingly under-tended by even the largest of your competitors.

Most law firms – including the 800-pound gorillas in your area – believe you market to clients right at the point when they need an attorney. However, this represents maybe 10% of the total available prospects. Right now, 90% of your potential clients are earlier in their journey...

They may not even know they need an attorney yet!

I know this sounds like bad news...

However, it is GREAT news for you...

Because 9 out of 10 law firms leave this group of prospects alone, you have wide open opportunity. As marketers like to say, you have a “BLUE OCEAN.”

This one map summarizes not only where and when you need to get in front of prospective clients, it includes how to convert those prospects into paying clients... and how to turn those clients into lifetime referral sources.

Not Just My Firm... Over 1,000 Firms Use and Grow with This System!

Look, it's easy to share the newest "hack" or trick...

But I know you want MORE than a 30-day fix that fades fast.

You want off the hamster wheel...

How about a system with over 1,000 firms of testing, tweaking, rebuilding, and updating behind it?

This SYSTEM remains the #1 program for solo and small law firm owners who want to get more clients, make more money, and still get home in time for dinner...

Best of all...

Every month, it gets more and more valuable as you accelerate your growth.

Your HERO coaching group includes up close views at how other firm owners apply this to their own practices. You have constant assistance and examples of how to take this market-leading plan and apply it in your area...

Proven in Contingency Fee, Hourly Billing, and Flat Fee Practices!

With more success stories to our name than Marvel and Star Wars have characters, you are in the right place if...

  • You have a website and want more clients from it
  • You know you should get more referrals but want guidance on the best way to do it (without going to glad-handing bar association events)
  • You are passionate about serving people as a lawyer but want to get away from the day-to-day task work
  • You know there has got to be a better way of attracting new clients
  • You want to organize your life first around your family
  • You believe that creating value leads to value returning to you

Here's the extra good news...

It doesn't matter if you have little to no experience in marketing...

You don't need any special degree or knowledge...

I won't push you to aimlessly spend more money (you will spend less on marketing while getting more clients from it in your first 90 days)...

It doesn't matter what you practice area is, because this plan has hundreds of active users each in personal injury, estate planning, family law, and criminal defense firms...

The plan is built for contingency fee, hourly billing, and flat fee practices!

Oh!

It gets even better...

Attract PRE-SOLD Clients!

Let me tell you a little secret...

I am NOT a good salesperson.

I can be extremely persuasive, but my gift is not in the "hard close." Guess that means my future career as a used car salesman is out the window... darn 😉

Because of this "fault," I learned how to close clients before they ever showed up for an appointment...

The system is simple.

It takes all the normal sales triggers and front loads them.

Before a client steps in the room with me, they are exposed to a specific string of marketing messages to "pre-suade" them about doing business with me. The choice is already made.

Imagine it...

Your job in the room isn't to "sell."

You are just there to strategize...

You can go right to work on actually helping the client...

Because you don't need to play mind games or engage in hard selling tactics.

What would that be worth to you?

How quickly could you grow your practice if marketing took care of the selling for you?

2X?

3X?

5X your law firm?

That's just us getting started...

"Our gross revenue is up 148% compared to the same time frame last year."

- Jackie Bedard (Estate Planning, North Carolina)

"Business has exploded with new business growing from $155,000 to $575,000 last year."

- Lee Berlin (Criminal Defense, Oklahoma)

"One campaign brought in 21 potential new clients in the first six weeks."

- Mike Mastry (Estate Planning, Florida)

Forever Protect Your Money from the Marketing Vultures!

What if you could finally get rid of every BAD DOLLAR you spend on marketing today?

I'm talking about...

No more bad pay per click deals stealing thousands from your pockets.

Never wasting a single cent on radio, television, billboards, or any other "broadcast" media with bad messaging (and no, you're not going to accept the website impressions sold to you as free bonus ads from the Sinclair Advertising people).

Don't get duped by a bad SEO contract.

The truth is...

Our profession is filled with what I call the Marketing Vultures.

They know lawyers make good money compared to your average Joe...

And they also know...

Most law firm owners want more clients the easy way!

So they make it sound simple.

Have you heard this pitch before? "You just do the lawyering; we'll get you the clients."

What if this is quietly killing your law firm?

... it is!

But you won't get far just blaming them.

It is up to YOU as a law firm owner to master the CORE SKILL OF MARKETING to make the right decisions. You will never be taken advantage of again when you plug your practice into this proven marketing system!

You need to have a comprehensive plan designed to protect you from these Vultures... while knowing what vendors are worth hiring.

(We take care of the second part - knowing who is worth hiring - for you. Our program includes recommendations, contract vetting, and personal introductions to trusted resources.)

Master Google, Local Search, SEO, Paid Search, and More...

Do you know what secretly causes most lawyers to not invest in marketing?

Paralysis by analysis.

There are so many options...

And with digital marketing, it feels like the options change every darn day.

How are you supposed to keep up?

When should you turn on Google Ads versus using Local Service Ads?

Which algorithm change should worry you and which could be to your advantage?

Where is search engine optimization going... and what do I actually need to do today (that will get results, not just bloat my website with bad content)?

There are a LOT of voices in this space...

Too much shouting to get your attention.

Shut out the noise and listen to a trusted source...

We curate the very best information getting real results. You get practical, on-the-ground training on what you need to know whether you are a DIY marketer or hiring companies to handle the work for you.

What if I could save you $100,000 of headaches and bad decisions?

Trust me, I spent a lot more on my own mistakes before finding what REALLY works...

You get the fast track to digital success for your law firm!

You could be like Nick Rosenbauer...

His firm turned on the "local search faucet" using our strategies and is regularly booked SIX WEEKS out with new clients... and he raised his prices three times to up his profit with no difference in conversions!

Of course, it's not just about online leads...

...and Google-proof Your Practice at the Same Time with an "Introvert-proofed" Referral Marketing System!

Imagine having a list of high-value referral sources who happily send you new clients without you worrying about the whims of Google or Facebook. And all you have to do to keep them happy is send a few gifts, write a few nice notes, or cut the occasional referral check.

Best of all... this list of referral sources keeps growing with just two or three simple outreach campaigns that practically run on autopilot.

This is how real wealth is built in law firms!

So why isn't it easier to get more referrals to your practice?

​It's simply because most law firms don't have a SYSTEM...

Could it actually be that easy?

In a word, YES.

The barrier to you getting more referrals than ever before is low... so low you may be shocked how easy this ends up being for you. It doesn't take a lot to outdo your competitors in this area. The problem is how most firms simply approach referrals. It's all about the "just do good work and people will eventually refer to you" mantra.

Eventually is a terrible word in business.

You can't create an enterprise (or even a high-profit solo shop) just by waiting around. The best way to ensure you are getting a consistent stream of high-value referrals is by seeking out the right opportunities, making the relationship beneficial to the referrer, and ultimately living up to the promises you make (which does mean yes, you do need to provide a high-quality legal service to the referred clients).

Let's get rid of "eventually" and turn referral attraction into an active process.

I will show you how to:

  • Reach out to the perfect attorney referral partners with a message that cuts through the clutter (and has even been known to "break" other referral relationships - this is a big secret in our profession no one talks about, but it could mean big money for you!)
  • Create the right kind of referral rewards for those who refer clients to you, including non-monetary options for states where referral fees are not allowed (or are prohibitively difficult to award)
  • Get more referrals from non-attorneys, including other professionals, business owners, and community leaders
  • Move from nothing to multiple referral opportunities in less than 60 days without any existing network or...
  • Scale-up any existing referral relationships you've cultivated and add many, many more - including options you could use to double incoming referrals
  • Build a long-lasting revenue stream that can't be touched by Google, direct mail prices, social media changes, or any other outside interference!

The way I approach referrals is easily...

...the most "Introvert Friendly" path to getting referrals ever!

(And for those of you who love lunches, meet-and-greets, and networking, you will dramatically improve the quality and outcome of those opportunities!)

Take a look at Kevin McManus...

He went from getting 4-5 clients per month to a record-setting 20 clients in a single month!

How?

Kevin sent out ONE. SINGLE. LETTER.

And it was the letter we pre-write for you...

Kevin hit "copy and paste" to quadruple his new client intake through new referral sources!

To put it more bluntly...

Kevin made approximately $150,000 just by doing the easiest part of my marketing system... in just one month!

I Can't Make It Any Easier for You to Attract More Clients and Live Your Best Life...

Hold on a moment...

Yes, I can!

Every new member of the HERO Coaching Group gets:

  • The H.E.R.O. System - This is the foundation of your practice's next step... literally the PLAYBOOK for million-dollar growth. It takes you through developing a vision, identifying your personal marketing strengths, generating 3X the referrals you currently get, and mastery of your online presence (from Google to social media to directories and everything in between). Best of all... we send you a print copy, so you can take notes and make plans in the margins! (We are regularly shocked how few groups put materials in your hands... I can't imagine taking in and implementing this kind of information from a PDF! My thought is that you are taking your growth journey seriously, so we are going to take it seriously as well by physically sending you materials to help you focus and build your perfect firm... a small but significant way we maintain a world-class success rate for our members!)
  • The HERO Report - At the beginning of every month, you get the newest edition of the HIGHEST-VALUE publication for growing law firms delivered straight to your doorstep... Members tell us, "It's like getting a personal consultation from three of the brightest minds in marketing and growth for law firms every month!" From big news on the legal profession front to nitty-gritty details on new marketing tactics, this is the all-in-one newsletter for ambitious owners like you!
  • Office Hours Sessions - Every month, one or more of our coaches opens up a direct line for Q&A plus a specialized coaching session! During these sessions, you can interact with other members on the live chat, ask questions of the coach(es), and learn a brand new firm growth strategy... all in less than 90 minutes! We pack in the value for members, so you can spend more time implementing what you learn.
  • Email access to our coaching team - Ask any question you want about marketing, management, hiring, leadership, business, etc. and we will answer it! The answers you get won't be the usual "here's what I do in my firm" materials you get from some lawyers who just started up a new group... our coaching team works actively with law firms just like yours and gives guidance built for YOUR needs.
  • Instant Membership Site access - There shouldn't a delay between you signing up and taking action, which is why our membership site is available to you IMMEDIATELY after you join the HERO Coaching Group! In there, you will find every tool you need to build your vision and supercharge your marketing... it's the greatest selection of ready-to-use systems you will find for law firms... and it is exclusive for members!

On top of everything, your investment is backed by a...

12-Month Money-back Guarantee on You Getting RESULTS!

Here's my agreement with you...

Your entire first year of membership is 100% guaranteed.

If you implement the systems and don't see results worth at least 10X your investment, just show me what you did that didn't work, and I will give you every dime and dollar of your money back up to one full year.

Why do I want you to "show your work"?

Two reasons...

1: Just by having this one qualification, I can ensure only real action-takers will join the HERO Coaching Group.

and

2: It holds us accountable to always keep our materials best-in-class... and this kind of feedback allows us to improve the programs going forward.

(I'll tell you a secret... not a single member has asked for or needed a 12-month refund! The results speak for themselves.)

Join the HERO Coaching Program to Set and Achieve Your Biggest Goals!

This program could (should?) cost up to $1,000 per month...

The up front value in your first 30 days alone includes over $10,000 in our best training and coaching materials!

However, I want you to have the resources to spend on actually implementing and getting things done...

So...

Your cost to be a member of the HERO Coaching Program

is only $197 per month!

If this price seems "too high," then you may not be ready.

And if you expect you will drop in for a month or two and quit, just know that we have a policy of not allowing anyone who quits in their first three months of membership back in the group. I would rather you come in when you are READY.

If you are READY for the commitment to grow your practice...

Live a vibrant, prosperous life...

Pull more wealth out of your law firm...

And achieve MORE, FASTER with a trusted marketing and growth plan, access to specialized vendors, and ongoing group coaching...

Join the HERO Coaching Group right away...

Don't wait on your future... it starts now!

Join the HERO Coaching Program

FAQs

"How do I know if I'm ready?"

The way I see it is you didn't end up on this page by accident. You know something needs to change in your law firm's approach to growth. I am the type of person who tends to jump in feet first and just figure it out when I want to make change happen. And with the commitment being only $197 per month, the decision nearly makes itself considering the growth your will experience!

"What if my practice is different?"

Here's what I know FOR SURE... entrepreneurial law firm owners don't think this way. Everyone's practice is different, because it is uniquely yours. However, the principles of business remain the same. With over 1,000 law firms served and the success stories to show for it, I don't have time for those who use this excuse to protect themselves from even trying.

"What marketing tools and/or equipment should I already have?"

To put the system to work, you need a website and a way to keep a list (this can be as simple as an Excel spreadsheet). From there, you will likely want a CRM (customer relationship management) system with email platform, such as ActiveCampaign or Keap. We will guide you through the rest of setting up your marketing platforms!

"Does this include personal coaching?"

You will have the opportunity to talk with a qualified coach after joining to discuss working either one-on-one with a coach or in a small group, area-exclusive setting via an Accelerated program - or both, as many of our members do. The HERO Coaching Program is a large group program with hundreds of members achieving their ideal lives as law firm owners.

"Are there networking opportunities?"

Yes, absolutely! During the monthly Office Hours session, members regularly trade contact information and establish lifelong partnerships. Additionally, your membership site has a directory of other members for you to find friends in your location and/or practice area.

"Are the materials in print or online?"

Wait, do we have to only do one of them? We choose BOTH! Your monthly coaching letters are mailed to you and uploaded to your membership site. Read from the convenience of your tablet or laptop, or enjoy the print edition over a morning cup of coffee. We find our highest-performing members appreciate physical copies of the material, including your HERO System Playbook.

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